- Title
- The effect of technology on human social perception: A multi-methods neuroIS pilot investigation
- Creator
- Walla, Peter; Lozovic, Sofija
- Relation
- International Conference on Information Systems and Neuroscience, NeuroIS Retreat 2019. Proceedings of the International Conference on Information Systems and Neuroscience, NeuroIS Retreat 2019 (Vienna, Austria 04-06 June, 2019) p. 63-71
- Publisher Link
- http://dx.doi.org/10.1007/978-3-030-28144-1_7
- Publisher
- Springer
- Resource Type
- conference paper
- Date
- 2020
- Description
- Effects of digital communication have been reported, but with only little physiological data backing. The purpose of this pilot study was to use a multi-methods approach to investigate in digital natives the effects of reading from a mobile device, listening to an audio recording and listening to an actual person present, who reads out loud. Self-reported pleasantness and arousal as conscious data, startle reflex modulation, skin conductance and heart rate as non-conscious data were recorded for each condition. The findings indicate that physiological arousal measures tend to match respective self-report measures both indicating higher arousal levels for social conditions. However, physiological valence measures do not match their corresponding self-report measures. Listening to an audio recording and listening to a real person reading were rated as more pleasant than reading alone. However, listening to a present person reading out loud resulted in the most negative subcortical raw affective responses in digital native's brains.
- Subject
- self report versus objective data; multi-methods; neuroIS; social neuroscience; digital technology; socialization
- Identifier
- http://hdl.handle.net/1959.13/1446142
- Identifier
- uon:42776
- Identifier
- ISBN:9783030281434
- Language
- eng
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